We created a new visual style including characters for a suite of games used by Birkbeck University for their baby neuroscience research team.
We were approached by the Neuroscience research team at Birkbeck University who have been developing a collection of games to help them study focus and attention in babies. The main reason for this research is to better understand the early indicators of attention related difficulties.
Their work examines the visual characteristics such as shape, colour and movement that draw a baby's focus and how they learn to focus their attention.
We were brought on board to re-design the games including creating a new look and character family in the process. We worked with our good friend Nick Stoney who designed the characters based on simple colours and shapes.