Save the Children approached Made in Me to help with their Christmas campaign to promote quality time for young families. We partnered with them to offer Me Books to Save the Children supporters as a way to demonstrate this commitment to families, and at the same time, collect email addresses – new members they could count on to contribute to their charitable works in future.
The campaign centred on a dedicated campaign page that we created. The promotion was advertised via a third party who placed banner ads in apps like Candy Crush. Both companies communicated the promotion via our own channels: newsletters, Facebook, Twitter and on the Me Books website.