What it is... is beautiful. by James Huggins

Lego Ad - 1981There's been quite a hubbub recently about Lego. The rise of their licensed movie lines and the gender stereotyping of their new range for girls has sparked debate about whether they've lost sight of their original philosophy. This post isn't about expressing an opinion, other than to say that this old Lego ad is completely awesome.

For more on the subject check out this post over on One Hand Clapping.

I still believe in superheroes... there, I said it. by James Huggins

OK I tried, I really did, but I simply can't avoid a post about the new Avengers movie out this weekend. In an effort to conceal my geekish fanboy enthusiasm I have assembled (sorry) a collection of interesting bits connected with Marvel's blockbuster release.

Superhero Talk

The villain in the Avengers movie is Loki (pictured), played by the fabulous British actor Tom Hiddleston. He recently penned a short article for the Guardian on why he thinks superhero movies shouldn't be scorned by either audiences or actors. It's a smart commentary on the importance of stories and the modern myths that superhero movies evoke.

Superhero Play

Come on... Avengers Lego? What's not to love? I have nothing more to say on it.

Superhero Party

We have a little boy in our household (no not me) who's turning four very soon and has asked if he could have a superhero themed party. Everyone knows that the most important part of being a superhero is the costume right? So if you have little ones who fancy saving the world this weekend check out these killer Avengers costumes. Oh they also do adult sizes... no, of course you're not interested, ahem.

Pimp your toy ride with Makego by James Huggins

We have long been fans as well as friends with the brilliant artist, designer and coder that is Chris O'Shea. Well he's just released a new iPhone app called Makego that you just have to check out. Basically it allows you to turn an iPhone into a toy vehicle that you can customise with anything from Lego to cardboard. Anyone exploring technology's ability to promote physical creative play in this way gets a big thumbs up from us. I had the priviledge of being one of the Beta testers so we've already been having lots of fun at home with this.

Buy Makego now from the app store.