Mini Boden Christmas Me Books campaign is a hit! by jen outlaw


We worked with Boden's children's brand mini-Boden on a Christmas customer loyalty campaign. Between the months of October and December, any customers ordering children's clothing found a special gift card in their package. The card entitled them to redeem a free collection of winter themed Me Books.

Roughly 110,000 cards were inserted into parcels and distributed to both UK and USA customers. For a direct campaign of this kind, targeting only iOS users, the take up was phenomenal with almost 10,000 redemptions of the offer meaning a conversion rate of 9.1%. The campaign was set up and fulfilled by Made in Me using the Me Books platform and a promotional web page where customers could enter their unique code and download the free Me Books app.

If you'd like to know more about how our digital and app publishing platforms can benefit your brand in this way feel free to get in touch.

Save the Children Christmas Campaign by jen outlaw

Save the Children approached Made in Me to help with their Christmas campaign to promote quality time for young families. We partnered with them to offer Me Books to Save the Children supporters as a way to demonstrate this commitment to families, and at the same time, collect email addresses – new members they could count on to contribute to their charitable works in future.

The campaign centred on a dedicated campaign page that we created. The promotion was advertised via a third party who placed banner ads in apps like Candy Crush. Both companies communicated the promotion via our own channels: newsletters, Facebook, Twitter and on the Me Books website.

Giraffe Family Restaurants by James Huggins

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As part of the Barefoot Me Books app promotional campaign Giraffe featured the app in their eNewsletter and via their social media channels, offering their customers a further free Me Book. They also carry our bespoke bookmarks in each of their restaurants promoting the free app download.

Giraffe also helped support our Save the Children campaign, offering all families in the UK a free and exclusive Me Books edition of Elmer in the Snow, in their Christmas advent calendar which was featured on the homepage of their website.