Happy Readers is a new app that allows kids to get free interactive books with every Happy Meal
We worked with digital agency The Zoo Republic and McDonald's Australia to create the official Happy Readers app. In a move to make better use of the huge numbers of children in their restaurants McDonald's Australia wanted to offer free interactive books with the purchase of a Happy Meal.
Built using our patented Me Books technology the Happy Readers app allows children to listen to their favourite stories as well as record their own versions.
Made in Me was also tasked with securing the titles for the promotion working with our publishing partners to quickly and easily populate the app with world-famous characters and brands including Dora the Explorer, Angry Birds and Elmer.
The Happy Readers app is only available in Australia where it is free to download from the iTunes and Google Play app stores.