How about a large slice of story with your Happy Meal?

Project

Happy Readers

Client

McDonald's Australia

Can we do better than a plastic toy?

We worked with digital agency The Zoo Republic and McDonald's Australia to create the official Happy Readers app. In a move to make better use of the huge numbers of children in their restaurants McDonald's Australia wanted to offer free interactive books with the purchase of a Happy Meal.

Fast food for the imagination

The Happy Readers app contains a collection of 16 popular titles from publishers including Nickelodeon, Andersen Press and comics legends IDW. Free to download for iOS and Android the app has 3 free books available to everyone with further titles to be unlocked using special codes printed on Happy Meal boxes.

Project Requirements

Built using our patented Me Books technology the Happy Readers app allows children to listen to their favourite stories as well as record their own versions. Made in Me was also tasked with securing the titles for the promotion working with our publishing partners to quickly and easily populate the app with world-famous characters and brands including Dora the Explorer, Angry Birds and Elmer.

Have a project in mind?

We're confident we can add value at any stage of your project, from early concept development to full blown production. If you'd like to chat please don't hesitate to get in touch.