Shopify celebrates its origins with a retro arcade love letter to Snow Boarding.


Snow Devils



Made in Me - Shopify Snow Devils

From an online shop to Shopify

Shopify is the world's leading e-commerce platform and a multi billion dollar juggernaut but it wasn't always this way. Founder Tobias 'Tobi' L├╝tke started out selling Snowboards with his friends with an online store called Snow Devil back in 2004. It was arduous process of creating an online store for Snow Devil that gave him the idea that there should be a better way. Shopify has shown that he wasn't wrong.

Shopify Excite Developer Conference

Shopify approached us to help design and develop a simple and fun casual Snowboarding game for attendees of Shopify Excite, their annual developers conference. They also wanted the game's aesthetic to mimic the pixel art retro style of classic arcade games. In the end we settled on the 4-colour aesthetic of the original Nintendo Gameboy games given that their distinctive green-ish hue evoked Shopify's own branding nicely.

Made in Me - Shopify Snow Devils - Gameplay GIFS
Made in Me - Shopify Snow Devils - Title Screen
Made in Me - Shopify Snow Devils - Gameplay Screen
Made in Me - Shopify Snow Devils - Death Screen

Project Requirements

The Snow Devils game was designed by Made in Me and built using our white label games service. This makes it very easy for us and our clients to create browser based mini games including the option to both collect customer information as well as host private and public leaderboards.

Click here to play Snow Devils

Have a project in mind?

We're confident we can add value at any stage of your project, from early concept development to full blown production. If you'd like to chat please don't hesitate to get in touch.